Milan 2016 – Esxence The Art Perfumery’s Event
Upon my arrival in the The Mall in Milan, I was overwhelmed of the sheer quantity of brands that I knew little of! I wondered around thinking, what has happened to the small niche luxury market? So much in such a short period of time. According to the Illustrious Michael Edwards of Fragrances of the Worlds there were 874 new launches in the Artisan category, out of 2116 new perfumes launched in 2015. That is alot of new fragrances!
Imagine wearing 2-3 new perfumes each day for a whole year!
The main question is how to find them, and how to discover what they are all about.
If you are lucky to come to Milan, you can wander through The Mall and discover each one- is your nose ready for this challenge? But discovering each olfactory story takes time, a luxury that is not available to all.
Luckily we have some great writers from Fragantica that are describing their discoveries: here are some great reads. Thank you Elena and your fabulous team!
Experiencing Esxence: Miguel’s Findings, Miguel Matos
ESXENCE: The Way We Smell Fragrances, Elena Knezevic
Esxence 2016: New Trends and Scents Found in Milan, Raluca Kirschner
UNSCENT 2016 – INTERTRADE presents URBAN SCENT GARDEN, Sandra Raicevic Petrovic
2016 Art and Olfaction Awards Finalists Announced at Esxence, Jodi Battershell
Judging & Criticism of Artistic Perfumery, Dr. Marlen Elliot Harrison
Arnaud Poulain of Les Eaux Primordiales: Inspired by Jules Verne, Sergey Borisov
ESXENCE: Aldhéyx by LM Parfums: Call Me Pure, Juliett Ptoyan
Esxence 2016: Très Bien, Very Good!, Sergey Borisov
Fragrant Jewels: A Look at New Ways to Wear Scent, Dr. Marlen Elliot Harrison
ESXENCE 2016 – In Oriental Style! Sandra Raicevic Petrovic
ESXENCE 2016: Chaugan Terre de Perse Fleur de Pavot, Sandra Raicevic Petrovic
ESXENCE: Citruses Strike Back, Sergey Borisov