The following article from Reuters in December 2014 explains how Niche perfumes are making a threat to standard perfume makers.
As the small niche brands start to take market share, the larger fragrance companies are all making their own exclusive lines: Guerlain, Chanel….etc. These lines are sold in select boutiques, with a starting price of around 200€. But beware, these brands are also looking out for new potential niche brands to buy up!